On May 20–21, 2025, SOF EXPO Samarkand exhibition complex will host a landmark e-commerce and retail event - ECOM & Retail EXPO Samarkand — White Label Edition.
The forum is supported by the governor office of the Samarkand province and the Uzbekistan Association of Sellers, and will become an important platform for the development of e-commerce in the country and the region as a whole.
The event is aimed at uniting all participants in the digital trading ecosystem — from manufacturers and online sellers to marketplaces, logistics companies, IT developers and digital agencies. The exhibition and forum will allow participants to immerse themselves in key e-commerce trends, get familiar with the latest solutions for online sales, study successful business scaling models and establish direct connections with manufacturing companies.
The central focus of the forum will be the White Label model - a cooperation format in which the manufacturer produces products without labeling, allowing the seller to sell them under their own brand. This solution provides unique opportunities for both beginning entrepreneurs who do not need to invest in product development, and manufacturers expanding distribution channels through partner networks.
The White Label model is becoming increasingly relevant today in the context of the growth of small and medium-sized businesses seeking to quickly enter the market and test hypotheses with minimal costs. Forum visitors will be able to study current cases, communicate with representatives of production and receive direct offers of cooperation.
One of the central events of the forum will be a practical workshop organized by the Uzbekistan Association of Sellers. Its goal is to give participants the opportunity to go from an idea to the first sales right during the exhibition.
During the workshop, sellers will be able to:
- create product cards and place them on marketplaces,
- get feedback from e-commerce experts,
- upon confirmation of demand, place orders for products directly from manufacturers represented at the forum.
Such practice will clearly show how you can scale a business based on local resources and modern online tools.
The organizers have provided a full-fledged infrastructure for effective participation:
- interactive stands from manufacturers, marketplaces, banks and fintech companies,
- photo zones for creating content and preparing product cards,
- business lounge for business negotiations and networking,
- rapid prototyping zones where you can create branded packaging elements,
- consultation zones with experts in the field of digital marketing, logistics, accounting and international export. The forum will also launch a series of events across the regions of Uzbekistan aimed at supporting online entrepreneurship, local production and the country's export potential.
